Reaching Objectives Has Value. The principle is true in sports, and it is true in business. The principle is the starting point for learning to make tangible and value business benefits of all kinds—financial and non-financial.
The business benefit concept is central in strategic planning, cost/benefit studies, and business case analysis. For these tasks, business analysts evaluate investments and actions by anticipating likely cost and benefit outcomes. People new to these activities learn quickly, however, that some kinds of benefits are easier to measure and value than others.
Most business readily accept positive financial outcomes as business benefits. These are easy to measure in terms of cost savings, revenue growth, cash inflows, or profits.
Many , however, are uncertain about how to measure or value contributions to business objectives they define in non-financial terms. These may include, for instance, changes in key performance indicators for goals having to do with: